In Price, Utah, many establishments open up shop in buildings that have been around for decades, that need to be brought up to code or updated with technology that will make it appealing to not only the local populace, but also to visitors from around the state or the nation.
Many shops along the Main Street hold a colorful history, but have lost their former glory and many local business owners have strived to renovate these. However not all local business owners have the financial means to perform the needed renovations, that is without incurring significant debt; for example, the local movie theaters.
While other movie theaters in the more populated areas are owned by large corporations, they are able to upgrade to the digital age of projectors and the new technologies of 3D. Without access to these new technologies many people choose to forgo attending movies at the local theaters, traveling at least an hour to a theater that has these digital technologies.
Not having the local population support local businesses affects our local economy and stunts the growth of the community. The local movie theater’s owner, summed up the charges to upgrade one theater to the new digital projectors, including the ability to have real D 3D movies: $80,000 for a digital projector, $8,000 for a screen, $2,000 in labor, $500 for a new transformer and $250 a year plus 50 cents for every movie ticket sold to a 3D movie to pay for the special lens to project the movie in 3D. To upgrade one theater, it would cost a base total of $90,750. There are four total theaters in Price, and to upgrade all of the theaters on the current technology that rules this business world, it would cost $363,000 dollars, not counting the price to replace the seats that people complain about. There needs to be a more support from both the community and the local government to bring about these changes that both the local populace and the owners of shops want to take place.